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Authoritative Executive Thought Leadership Always Hits These Important Points

3 February 2025
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One of the primary reasons for producing executive thought leadership content is to establish authority. Authority begets credibility and trustworthiness. That, in turn, makes the executive more likely to be seen as an expert in their field, therefore increasing the likelihood that their ideas – and those of their organizations – will be valued and […]

If You Don’t Write Like Your Executive Does You’re Wasting Everyone’s Time

27 January 2025
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Every executive ghost writer has to adapt to the communication style of the executive for whom they write. It is an obvious statement but it also tells an essential truth: If you don’t write in a style that closely imitates the executive, you’ve failed. Bearing that in mind, let’s consider what an executive ghost writer […]

If Your Executive Thought Leadership Isn’t Hitting These Points It Won’t Win

26 January 2025
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All executive thought leadership is not created equal. That’s the nature of all work: Some is better and some is worse. So, when an executive writer meets with an executive how do the two ensure the work they produce is as strong as possible? While there’s no clear, one-size-fits all answer to that question, there […]

The Basic Structure of Executive Speeches Should Never Be Changed

25 January 2025
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The Basic Structure of Executive Speeches Should Never Be Changed Ghost writing for executives is a unique, high stakes endeavor. High powered executives make important decisions daily that have a material impact on their organizations. So, the words written for them are very important and require a special approach. That might lead one to believe […]

Time to Outsource: The Case for Executive Ghostwriting

21 January 2025
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Time to Outsource: The Case for Executive Ghostwriting Executives face a constant barrage of communication demands. From crafting persuasive presentations to composing impactful speeches and crafting compelling social media posts, the pressure to produce high-quality content is high. This constant pressure can significantly impact productivity, hinder strategic focus, and ultimately detract from an […]

The Power of Compelling Storytelling for Executives

20 January 2025
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There is arguably no greater communication skill for executives than the art of compelling storytelling. Let’s skip over the fact that executives rise through the ranks of organizations across industry precisely because of their ability to tell stories. It’s just an inherent truth of success in the business world: storytelling has the persuasive power to […]

Authoritative Executive Thought Leadership Always Hits These Important Points

If You Don’t Write Like Your Executive Does You’re Wasting Everyone’s Time

If Your Executive Thought Leadership Isn’t Hitting These Points It Won’t Win

The Basic Structure of Executive Speeches Should Never Be Changed

Time to Outsource: The Case for Executive Ghostwriting

The Power of Compelling Storytelling for Executives

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